Job Summary
In this role as Senior Creative Copywriter, you will write clear and concise copies for a variety of projects.
Key Expectations
Beyond qualifications and experience, you are expected to demonstrate a mindset that drives great work. These expectations reflect how you collaborate, create, and deliver impact every day.
• Be curious about everything: From spatial design to storytelling to why cereal tastes better at night—curiosity is fuel. Ask questions, connect dots, stay endlessly interested.
• Challenge the obvious: If something feels too easy, too expected—it probably is. Flip it, stretch it, break it. The magic tends to live just beyond the safe zone.
• Test, learn, evolve: We experiment. We make mistakes. We figure it out. What matters is momentum, intention, and the willingness to refine and improve.
• Create with emotion: Our work should move people. Whether it’s joy, wonder, or a pause for reflection—make them feel something. If it lands flat, we’re not done yet.
• Care about the details, but keep the story in focus: Yes, every prop, comma, pixel, and cable matters—but only when it’s in service of a bigger idea that’s worth telling.
Key Responsibilities
Content Creation
• Write clear, compelling, and persuasive copy for a wide range of platforms including websites, social media, email campaigns, print ads, and video scripts.
• Create engaging content that reflects the brand’s tone, style, and values while appealing to the target audience.
• Develop innovative copy for branding and advertising campaigns, product launches, and marketing promotions.
Concept Development and Storytelling
• Collaborate with creative teams to develop concepts, narratives, and messaging that align with campaign objectives and brand identity.
• Brainstorm and pitch creative ideas for content that resonates with audiences and enhances brand storytelling.
• Translate complex ideas into simple, engaging copy that connects with diverse audiences.
Editing and Proofreading
• Review and edit copy to ensure grammatical accuracy, clarity, and consistency in tone and style.
• Proofread content for final approval, ensuring all deliverables meet the brand's quality standards and objectives.
Collaboration and Project Management
• Work closely with designers, marketers, and project managers to ensure cohesive execution of creative concepts across all platforms.
• Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality work.
• Participate in team brainstorming sessions, contributing creative ideas and solutions.
Trend and Industry Awareness
• Stay updated on industry trends, competitor campaigns, and emerging content strategies to continuously improve copywriting skills.
• Incorporate SEO best practices into copy when writing for digital platforms to enhance search visibility and audience reach.
Other Responsibilities
• Perform other tasks as assigned by Line Manager.
Job Specification
• 5 - 8 years of experience in a similar role.
• Demonstrable writing skills with an excellent portfolio.
• Good writing and editing skills, with a keen eye for detail.
• Hands-on experience with Content Management Systems (e.g., WordPress).
• An ability to write creative copies for large pieces of content (e.g., product. descriptions) and smaller texts (e.g., social media posts).
• Good time-management skills and keyword search knowledge.
• A Bachelor’s degree in Communications, or any related field is an added advantage.